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Publishing books that people want to buy and selling the back end with seminars, consulting and much more through back end sales. You can also make extra money with licensing of big selling titles and deals that can be made with mail order and distribution.

Publishing a book in your field of expertise will give you creditability and opportunity to develop contact and deals outside of the money you earn from selling the book. You need to test book titles and prices to maximize profits. Self help books that sell like how to loose 50 pounds and keep weight off, how to make money in the stock market and how to double your income with mail order or the internet. What are the hot issues today and how can you resolve them. Test titles, test prices, test niches by asking people and reading the headlines in newspapers, magazines and commercials.

You can use community colleges and bookstores to sell your seminars. Direct marketing has changed over the years to include the internet for website publishing and email marketing. Everything can work you must test, test and test some more to find what works for your situation.

The self help inspirational market tends to work well for the ambitious direct mail/internet marketer willing to test and learn. The book publishing leads to something better through the back end selling of consulting services or writing a newsletter or other affiliate products.

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